non-price competition

non-price competition
A form of competition in which two or more producers sell goods or services at the same price but compete to increase their share of the market by such measures as advertising, sales promotion campaigns, improving the quality of the product or service, delivery time, and (for goods) improving the packaging, offering free servicing and installation, or giving free gifts of unrelated products or services.

Big dictionary of business and management. 2014.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Non-price competition — is a marketing strategy in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship (McConnell Brue, 2002, p. 43.7 43.8). The firm can also distinguish its product… …   Wikipedia

  • non-price competition — /nɒn praɪs kɒmpəˌtɪʃ(ə)n/ noun an attempt to compete in a market through other means than price such as quality of product and promotion …   Marketing dictionary in english

  • Non-Price Competition — ⇡ Nicht Preiswettbewerb …   Lexikon der Economics

  • Drug Price Competition and Patent Term Restoration Act — Acronym Hatch Waxman amendments Citations Codification …   Wikipedia

  • Price ceiling — A price ceiling is a government imposed limit on how high a price can be charged on a product. For a price ceiling to be effective, it must differ from the free market price. In the graph at right, the supply and demand curves intersect to… …   Wikipedia

  • Price discrimination — or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or… …   Wikipedia

  • Monopolistic competition — Short run equilibrium of the firm under monopolistic competition. The firm maximizes its profits and produces a quantity where the firm s marginal revenue (MR) is equal to its marginal cost (MC). The firm is able to collect a price based on the… …   Wikipedia

  • Bertrand competition — is a model of competition used in economics, named after Joseph Louis François Bertrand (1822 1900). Specifically, it is a model of price competition between duopoly firms which results in each charging the price that would be charged under… …   Wikipedia

  • Competition law theory — covers the strands of thought relating to competition law or antitrust policy. Contents 1 Classical perspective 2 Neo classical synthesis 3 Chicago School 4 Othe …   Wikipedia

  • Price fixing — is an agreement between business competitors to sell the same product or service at the same price.In general, it is an agreement intended to ultimately push the price of a product as high as possible, leading to profits for all the sellers.… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”